In today’s world, quality content has become a key factor for business success. And although marketing tools are now very diverse, SEO texts remain an important link in attracting the target audience’s attention. In this article, the ROMI center team will tell you how to master the art of creating content that not only meets the requirements of search engines but also appeals to the target audience in such a way as to keep them on the site and motivate them to buy.
SEO Basics: Key Points
Understanding Keywords and Their Role in SEO
Correctly identifying keywords is a fundamental step in content optimization. Identify words and phrases that accurately reflect the topic of your content. This will help search engines understand the content of the page and ensure that it accurately matches user queries.
Effective keyword usage involves studying your competitors’ strategies. Analyzing the keywords they use can help you identify opportunities to improve your content. It’s important to consider their successful and unsuccessful practices to help you formulate your own successful strategy.
Text structure and meta tags
Headings not only structure your text for readers, but also serve as an important tool for search engines.
- H1 should be the main heading, reflecting the main topic of the page.
- H2 and H3 complement and detail the content.
Remember that headlines should be informative, accurate and attractive.
It is important that your titles and meta tags match the content of your page. Search engines use these elements to understand the topic and importance of your content. Optimise your meta tags to include keywords, but make them natural and compelling. Consistency between your titles, meta tags, and content will ensure that your page is clearly understood by search engines and users.
How to Write for People, Not Just Search Engines
Preparation
Start by understanding your potential customers’ needs. Remember that your audience is real people with names and interests. For example, if you’re writing for coffee lovers, you might create a character named Anna who loves new types of coffee. This will help you better understand what they want to read about.
Stage 1. Collection of the semantic core
Selection of key phrases
First, think about what search terms people will use to find your content. For example, if you have a travel blog, your keywords might be “travel,” “vacation,” “tourism.”
Use keyword selection services, for example:
- Google Keyword Planner ;
- Wordstat ;
- Key Collector ;
- A-Parser .
Search for LSI queries
Don’t forget about LSI queries. These are words that are related to your topic. For example, if you have an article about health, LSI queries could be “healthy lifestyle”, “nutrition”, “fitness”. Just look at the search suggestions in Google.
How do you collect LSI phrases that suit you?
1. Enter keywords in Google or Yandex. You will see related queries from the drop-down suggestions and the “people also search for this” block.
2. Study the top 5 or top 10 sites for your request: keywords, their frequency, distribution. It is better to do this not manually, but through special services, for example, SpyWords.
3. Select LSI queries on special sites: MegaIndex , Pixel Tools , Just-Magic and others.
4. Use parsing. For example, using the tool ” Parsing Yandex highlights and collecting thematic words ” you can collect H1-H6 tags from the content of competitors’ sites, track the logic and structure of their SEO articles.
Step 2: Making a plan
Before you start writing, formulate a plan. Break the article into sections and decide what exactly you want to say. For example, if you are writing about a healthy lifestyle, make sections: “Healthy Eating,” “Physical Activity,” “Psychological Well-Being.”
Stage 3. Writing the text
Write simply and clearly:
- Use keywords in your text to make it look natural;
- Divide your text into short paragraphs and use headings;
- Write in a way that people will find interesting to read.
Your content should answer your readers’ questions. So think about what questions your audience might have and provide answers in your text. If you’re blogging about cooking, for example, think about what problems people might have when cooking and how you can help them.
Make sure your text contains information that solves your readers’ problems. Your content should be useful. If you have a gardening blog, give your readers tips on how to grow beautiful flowers or vegetables. Share your experience and provide specific recommendations that will help your audience.
Step 4. Checking SEO text
Before publishing your SEO text, check it for errors. Grammatical errors can ruin the impression and reduce the level of trust in you.
Make sure your text is unique. Check it for plagiarism to avoid being banned by search engines.
Don’t overload the text with keywords. Also avoid unnecessary information that can tire the reader. To make sure the text is readable, check it for spam and nausea, for example, on Text.ru and Advego . Try to stick to the following values:
- classic nausea 3-4% in relation to the volume of text;
- academic nausea 5-9%;
- spam level up to 60% or less.
- Also check the “wateriness” of the text. It appears from excessive use of service parts of speech and words that are not directly related to the topic and do not help to develop it. The “wateriness” of the text should be no more than 15% for most optimized texts. You can check the indicator on Text.ru and Advego .
In conclusion, we recommend analyzing the text on the Glavred service . It will indicate stop words that make the text heavier. A good SEO-optimized text gets 7 points and higher from Glavred. You shouldn’t strive for 10, otherwise the text will be too dry and hard on the eyes.
Technical aspects and text optimization
Working with images and multimedia elements
1. Captions and ALT attributes for images
When adding images, don’t forget about captions and ALT attributes. Captions are short descriptions that help search engines understand what your image is about. And ALT attributes are useful for users with disabilities or when the image can’t load, so they can understand what’s in the picture too.
2. Using video and other formats to improve user experience
Variety is the key word. In addition to text, add videos and other multimedia elements. This will not only make your content more interesting but also improve the user experience. Videos, graphics, animations – all this makes your site more attractive to visitors.
Page Load Speed and Mobile Optimization
Fast page loading is not only convenient for users, but also an important factor for search engines. The faster your site loads, the better. Search engines love fast sites, so optimize images, use caching, and minimize server requests.
Today, most people use mobile devices to browse the internet. Make sure your content looks and works well on mobile devices. This includes not only displaying the text correctly, but also making it easy to navigate. Mobile optimization helps retain your readers and improves your search engine rankings.
Monitoring and analytics of SEO texts
The key tools for measuring the effectiveness of your SEO texts are two major systems:
- Google Analytics ;
- Yandex.Metrica.
With these tools, you can get detailed data about how users interact with your site. For example, you can see which keywords drive the most traffic, which pages users spend the longest on, and how they navigate your site. This gives you the opportunity to optimize your content according to your visitors’ preferences.
Additionally, actively analyze the performance of individual articles and pages. For example, if you run a blog, study which articles have the most comments, likes, and social media conversations. Use this information to identify successful content topics and formats. If, for example, an article called “Five Secrets to Successful SEO” attracts more visitors, focus on similar topics in future posts. This analysis will allow you to more accurately determine the interests of your audience and create more engaging content.
There are several other tools that can be useful in analyzing the effectiveness of SEO texts on a site.
- Google Search Console . Provides information about how the search engine sees your site. You can see what queries lead to your site, how your pages are indexed, and more.
- Yandex.Webmaster . Helps optimize a site for search engines and find problems with pages or their indexing.
- SimilarWeb . Optimizes websites and mobile applications according to search engine requirements or user-defined parameters.
- PR-CY . A set of SEO services for deep analysis of websites. There is a Line.PR-CY module for checking website positions for queries in Yandex and Google.
- Yoast SEO for WordPress. If your site is powered by WordPress, the Yoast SEO plugin can be a valuable tool. It provides optimization recommendations for your text as you write it, helping you create more SEO-friendly content.
Using a combination of these tools will help you gain a more complete understanding of how your SEO texts are interacting with search engines and audiences.
Example of compelling SEO text
Let’s illustrate in practice how to create SEO text that will not only attract the attention of search engines, but will also be liked by readers.
The topic of the text: “How to choose the perfect camera for a beginner photographer”
1. Headline
“For Beginner Photographers: A Guide to Choosing the Perfect Camera.”
Including the keyword phrase “choosing a camera for beginner photographers” in the title of the diluted entry improves the relevance of the content to search queries. The title speaks to the target audience – beginner photographers – and offers a solution to their problem.
2. ALT attribute for image
[Image of camera with the caption: “How to choose the perfect camera for a beginner photographer”]
Including a keyword in the ALT attribute of an image increases the visibility of the article in search results. The image not only illustrates the text content, but also provides a useful illustration, which makes the article more attractive.
3. Headings and subheadings
H2: “Key factors when choosing a camera”
H3: “Types of Cameras for Beginner Photographers”
Using headings and subheadings with keywords such as “choosing a camera” and “types of cameras” improves the structure of the text and its perception by search engines. Also, clearly dividing the content into different topics makes the article easier to read.
4. Uniqueness of content
“No Geek Jargon: Choosing Between a DSLR and Mirrorless Camera”
A unique headline draws attention to the content and can lead to more clicks. The promise of “no geek jargon” draws newcomers to the text, creating trust and interest.
5. Structure and readability
Camera Reviews for Beginners: Important Features and Model Comparison
Using keywords in the text structure provides a semantic link to user queries. Dividing the text into sections makes it easier for readers to understand the content and creates interest in the article.
6. Key phrases in the text
“If you’re new to photography, you might want to start with a budget model like the Canon EOS Rebel T7 or Nikon D3500.”
Including keywords like “budget camera model” provides precise information that is important for SEO. Specific camera models make the information more specific and useful to the reader.
An analysis of the example shows that successful SEO text is not just a set of keywords but also high-quality and informative content that meets user requests and provides a satisfactory user experience.
Summary
SEO writing is not only the technical art of search engine optimization but also a harmonious interaction with the interests and needs of your audience. We have covered key steps, from choosing keywords and optimizing the structure of the text to the uniqueness of content and the use of multimedia elements. These are important components of a competent approach to SEO.
However, SEO is constantly evolving, and to stay competitive, it is important not to rest on your laurels. Constantly update your knowledge, monitor changes in search engine algorithms, and most importantly, do not forget to listen to your audience. Partnering with the best SEO company can provide the expertise and tools needed to stay ahead in the competitive digital landscape and ensure that your SEO strategies are both effective and up-to-date.
